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When you browse the Northumbria University Pathway website, we collect standard internet log information. This information is anonymous and does not identify individuals. It is only used internally to ensure that the website meets our audience’s needs. The only personal data which is collected is from the enquiry forms we have on the site. This information is held separately from any visitor information to ensure visitor data remains anonymous.

What is a cookie?

Cookies are small text files that are stored on your browser when you visit a website. Cookies usually contain anonymous information and can be set by the website you are visiting (‘first party cookies’) or another website running content on the page you are viewing (‘third party cookies’). They are only able to be read by the server for the website that placed them on your device.

What are cookies used for?

There are different types of cookies for different purposes.

Some are used to help you navigate through a website, store your preferences or login information to improve your experience of a website. Most websites will use cookies to ‘remember’ you, either for the duration of your visit (a ‘session cookie’) or for repeat visits (a ‘persistent cookie’).

Some websites also use cookies to help target online advertising, or show marketing messages based on different targeting options, for example, your location and/or browsing habits.

Categories of cookies?

The cookies used by our website (or that will be used in the future) are classified as follows:

  • Strictly necessary
  • Performance
  • Functionality
  • Targeting

Explanations of each category and the cookies that Northumbria University Pathway and QA Higher Education uses in each category are below.

Strictly necessary

Some cookies are strictly necessary to enable you to move around the website and fully use its features. Without these cookies, we will not be able to provide certain features, such as automatically signing into protected areas.

The Northumbria University Pathway website does not currently use any cookies classified as strictly necessary but as and when they are used, they will be identified in a list here.


Performance cookies can be used to help us provide you with a better user experience.
We use these cookies to help us understand how our visitors use the Northumbria University Pathway website so that we can improve your user experience. They also allow us to test different design ideas for particular pages. We generally contract with independent measurement and research companies to perform these services for us and when this is the case, these cookies may be set by a third party company (third party cookies).

The table below explains the different performance cookies we use and provides links to opt out of these cookies.

Name of Cookie Description
Google Analytics The Northumbria University Pathway website uses Google Analytics. This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us. User data is anonymous. Opt-out of Google Analytics cookies
ResponseTap The Northumbria University Pathway website uses ResponseTap cookies to show each visitor to our website a unique telephone number by which to call us. We use the information gathered to analyse and understand how people interact with our website. For opt-out information, contact support@responsetap.com or visit http://www.responsetap.com.


Functionality cookies record information about choices you’ve made and allow us to tailor the website to you. For example, we may use cookies to save your location preference. Functionality cookies may also take the form of Flash cookies, which are stored in your Adobe Flash Player rather than on your web browser.

The Northumbria University Pathway website does not currently use any functionality cookies but as and when they are used, they will be identified in a list here.


A certain amount of our advertising is tailored to the individual user. We use cookies to work out what advertising might be most relevant to you, based on the areas you look at on our site and your IP address geo-location.

The table below explains the targeting cookies we use and provides links to opt out.

Name of Cookie Description
Google Remarketing The Northumbria University Pathway website uses Remarketing cookies. Google Remarketing allows us and our advertisers to advertise relevant information to users. Remarketing cookie lists are stored in a database on Google’s servers, which store all the cookie IDs associated with each list. Opt-out of Google Analytics cookies.

Embedded content

We sometimes embed content on our website from websites and social networks such as Instagram, YouTube, Twitter and Facebook. As a result, when you visit a page containing such content, you may be presented with cookies from these websites. Northumbria University Pathway and QA Higher Education do not control the dissemination of these cookies and you should check the relevant third party’s website for more information.

Sharing tools

You may also see embedded ‘share’ buttons on our webpages. These are available for you to share content with your friends and contacts on popular social networks. If you choose to share via these buttons, a cookie may be set by the service you are sharing through. The Northumbria University Pathway and QA Higher Education do not control the dissemination of these cookies.

What to do if you don’t want cookies to be set?

It is possible to block some or all cookies, or even to delete cookies that have already been set, but you need to be aware that you might lose some functions of that website.

How to turn off cookies on your web browser for all websites

All recent versions of popular browsers give users a level of control over cookies.

You can tell your browser to accept or reject all, or certain, cookies. Alternatively, you can set your browser to prompt you every time a cookie is going to be placed.

You can find out how to change these settings on the AboutCookies website.

We recommend that if you find the use of cookies intrusive that you follow the instructions on this website and turn them off for all websites, not just for the Northumbria University Pathway website.

More information on cookies

Information Commissioner’s Office

The Information Commissioner’s Office is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.


Useful information about cookies can be found at aboutcookies.org.

Internet Advertising Bureau

A guide to behavioural advertising and online privacy has been produced by the Internet Advertising Industry.

International Chamber of Commerce United Kingdom

Information on the ICC (UK) UK cookie guide can be found on the ICC website section.

About us
About us

About us

Northumbria University has an impressive record of high-quality teaching and world-leading research. Our pathway programmes are designed to prepare you for the undergraduate and postgraduate study by developing your academic and English language skills.

Download our International Guide
Download our International Guide

Download our International Guide

Download our International Student Guide to help you prepare for life at Northumbria University and studying in Newcastle.

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